Starting  a Small Business?

Starting a business is surprisingly simple--you just need to take the first step. Here's how to get through the administrative hurdles faster than you think.

1. Get over the company-name thing.

Many people agonize endlessly over dreaming up the perfect company name. Don't. If you're waiting until you come up with the perfect name, you're also waiting to start making money.

Instead, at least for now, forget branding and unique selling propositions and all the business-identity stuff. And don't worry about finding the perfect URL or website design or promotional literature. You're putting those carts way before your business horse, too.

 

Just pick a name so you can get the administrative ball rolling.

Remember, your business can operate under a different name than your company name. (A "doing business as" form takes minutes to complete.) And you can change your company name later, if you like.

2. Get your Employer Identification number (EIN).

An EIN is the federal tax number used to identify your business. You don't need an EIN unless you will have employees or plan to form a partnership, LLC, or corporation.

But even if you don't need an EIN, get one anyway: It's free, takes minutes, and you can keep your Social Security number private and reduce the chance of identity theft, because if you don't have an EIN, your SSN identifies your business for tax purposes.

Note: If you're using an online legal service to set up an LLC or corporation, don't use it to get your EIN. Instead, apply online at the IRS website. You'll have your EIN in minutes.

Now it's time to head to your locality's administrative offices.

3. Register your trade name.

If you won't operate under your own name, your locality may require you to register a trade name. In most cases, you'll get approved on the spot.

4. Get your business license.

Your county or city will require a business license. The form takes minutes to fill out. Use your EIN instead of your Social Security number to identify your business (for privacy reasons if nothing else)

5. Complete a business personal-property tax form (if necessary).

Businesses are taxed on "personal" property, just like individuals. Where I live, no form is required for the year the business is established.

If you are required to file a business personal-property tax form and you plan to work from home using computers, tools, etc., that you already own, you won't need to list those items.

If you purchase tangible personal property during your first year in business, you will list those items when you file your business personal-property tax form the following year.

6. Ask your locality about other permits.

Every locality has different requirements. In my area, for example, a "home occupation permit" is required to verify that a business based in a home meets zoning requirements.

Your locality may require other permits. Ask. They'll tell you.

 

7. Get a certificate of resale (if necessary).

A certificate of resale, also known as a seller's permit, allows you to collect state sales tax on products sold. (There is no sales tax on services.)

If you will sell products, you need a seller's permit. Your state department of taxation's website has complete details, forms, etc., if you decide to apply online, but most localities have forms you can complete while you're at their administrative offices.

8. Get a business bank account.

One of the easiest ways to screw up your business accounting and possibly run afoul of the IRS is to commingle personal and business funds (and transactions). Using a business account for all business transactions eliminates that possibility.

Get a business account using your business name and EIN, and only use that account for all business-related deposits, withdrawals, and transactions.

Pick a bank or credit union that is convenient. Check out your local credit unions; often they provide better deals than banks.

9. Set up a simple accounting spreadsheet.

Worry about business accounting software like QuickBooks later. For now, just create a spreadsheet on which you can enter money you spend and money you receive.

Bookkeeping is simple, at least at first. All you need are Revenue and Expenses columns; you can add line items as you go.

Instead of spending hours playing with accounting software, dreaming up potential expense and income categories, and creating fancy reports with no data, spend that time generating revenue. As long as you record everything you do now, creating a more formal system later will be fairly easy. It will also be more fun, because then you'll have real data to enter.

10. Hire awesome employees.

Forms You Will Need To Start A Business

Apply for a Federal Identification Number, if applicable.
(a sole proprietor with no employees will not need one)
Determine if you need to open a sales tax account
(Form BTR-101)
If a sales tax account is needed, enroll online for
My Tax Account

Forms You Will Need To Pay Your Employees

Please note that if you are an Agricultural Employer, all steps are not needed. Contact our office and we will help you determine which ones you need to do.

Each Employee Will Need To Fill Out

Remember to report new hire information to the Department of Workforce Development, as per the instructions on the form

Apply for a Federal Identification Number,
if you do not already have one
Enroll online for EFTPS
(to pay 941, Employer Withholding Tax)
Apply for Wisconsin Tax Withholding Account
Apply with Wisconsin Unemployment Insurance Division
Determine if Workers Compensation Insurance is needed
Form W-4 
Complete Form W-4 so that your employer can withhold the correct federal income tax from your pay. Consider completing a new Form W-4 each year and when your personal or financial situation changes.
Form I-9
Form I-9 is used for verifying the identity and employment authorization of individuals hired for employment in the United States.
Form WT-4
Every Employee is required to file a completed Form WT-4 with each of his or her employers unless the Employee claims the same number of withholding exemptions for Wisconsin withholding tax purpose as for federal withholding tax purpose